ROI of UX
Excellent design creates a competitive advantage
Design is the foundational element that leads to:
We achieve the impossible; transforming tech debt into simplicity, delight and design magic.
Design is the foundational element that leads to:
Greater user adoption
Stronger market differentiation
Decreased development costs
Artificial intelligence is causing us to rethink our value proposition as tech companies. Though this causes many companies a reasonable feeling of threat, it also creates the basis for us to build experiences that are much more ambitious at a speed and scale we've never known. Now is the time to reimagine what's possible.
Our outside and expert perspective gives companies the ability to imagine entirely new possibilities. From radical modernization to exploring entirely new product lines and markets, investing in design has never been a better idea than it is now.
Our sweet spot is in data-rich and/or complex workflows, whether they are startups or established companies.
We’ve worked with teams from tiny startups to publicly traded companies to deliver user value across data rich applications, with flawless execution.
Collaborating with P&P is an entirely new experience for clients. Let's paint a picture of "who we could be" on your team.
Established products that have undergone several iterations, versions and team changes often accumulate "design debt". Can UI improvements solve this, or is a full redesign needed?
"The only thing more tragic than a flawed product is a brilliant one obscured by a clumsy demo."
You only get one chance to make a first impression, make it count. See how a user-oriented design lens can elevate the sales experience you’re aiming to deliver.
A shortlist of products and specialties we excel in:
You aren’t alone in having concerns around collaborating with an external team for your UX. We’ve compiled a list addressing the most common FAQs we’ve seen
We act as a plug-and-play design team for a range of situations. From teams who have never integrated any kind of UX design resource, to supplementing and collaborating with existing design teams. Depending on your needs, we can take the lead on new ideas, or support the team you have in place. We shine when it comes to collaboration and integrating quickly in teams. See our article about product management and design collaboration.
We do the full scope of UX/UI design for software in the enterprise arena. This includes “zooming out” and formulating logic around the whole flow, to wireframing (mapping out screens) and producing realistic prototypes. However, UX/UI design does not extend to branding or marketing, so we will happily refer you to wonderful teams we know.
Our team gets brought into projects across a spectrum of stages. Sometimes, we’ll work with a single visionary to establish direction and then grow with the team. Other times, development will be underway and there’s a more urgent context to the work. Ideally, we’re brought in earlier rather than later.
We’ve had great success making relatively small UX improvements to software which have significantly improved the usability and flow of products (and it doesn’t always need to be fancy UI or animations either). We believe that incremental improvement to your product and development process can make a huge difference. Often, this is accompanied with longer-term work that sets a vision for the future. Both of these approaches work hand in hand to improve your product.
Your business case and ROI calculations around a UX investment may come down to several different factors that relate to the specifics of your business. A very common situation we see is the development team spending a lot of time trying to make design decisions. This cost savings might be a useful initial lens to apply. If you’re in a particularly competitive field where your enterprise product is starting to lag behind in a scary way, you may want to apply the lens of opportunity cost. Many of our clients have used design concept work to de-risk development efforts and secure interest for large opportunities. Regardless of the approach you have, please leverage our resource “How to calculate the ROI of UX” as a guide and inspiration for you and your team.
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