We bridge the gap between amazing advances in biotechnology and the humans using it
We work on both clinical or medical-focused tools as well as more R&D focused software, including:
Applying the right design principles to your demo can create excitement and engage your audiences more effectively. We put together this whitepaper to help you inject some UX love into your product—we cover common mistakes, what a makes a demo successful, and more!
Your biotech product needs to work with the right UX team, we get it. Here’s some FAQ’s we’ve seen before.
We have processes in place which modify the typical UX design process and allow us to gather relevant information and start diving deep. One such process is our “data context mapping” workshop, where we derive the data details from your data subject matter expert, learning the structure, quirks, size, and nature of the underlying data. This is part of an onboarding process which lasts typically 2-4 weeks
P&P has a collaborative culture which is based in creativity, pragmatism and efficiency. We work on biotech projects with the usual crew: product managers and devs but also a subject matter expert like a scientist, pharmacist or oncologist.
We act as a plug and play design team for a range of situations. From teams who have never integrated any kind of UX design resource, to supplementing and collaborating with existing design teams. Depending on your needs, we can take the lead on new ideas, or support the team you have in place. We shine when it comes to collaboration and integrating quickly in teams. See our article about product management and design collaboration for example
We do the full scope of UX/UI design for software in the enterprise arena. This includes “zooming out” and formulating logic around the whole flow, to wireframing (mapping out screens) and producing realistic prototypes. UX/UI design however does not extend to branding or marketing, so we will happily refer you to wonderful teams we know.
Our team gets brought into projects across the spectrum of stages. Sometimes we’ll work with a single visionary to establish direction and then grow with the team. Other times, development will be underway and there’s a more urgent context to the work. Ideally we’re brought in earlier rather than later.
Your business case and ROI calculation around UX investment may come down to several different factors that relate to the specifics of your business. A very common situation we see is the development team spending a lot of time trying to make design decisions, this cost savings might be a useful initial lens to apply. If you’re in a particularly competitive field, where your enterprise product is starting to lag behind in a scary way, you may want to apply the lens of opportunity cost. Many of our clients have used design concept work to de-risk development efforts and secure interest for large opportunities. Regardless of the approach you have, please leverage our resource “How to calculate the ROI of UX” as a guide and inspiration for you and your team.
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