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B2b Software Demo Whitepaper

The only thing more tragic than a flawed product is a brilliant one obscured by a clumsy demo

Make sure you get the ins-and-outs of common mistakes, what to look out for, and how to make an unforgettable first impression

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Published Aug 2024

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12 pages

Ceara Crawshaw, Author

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Don’t waste a golden opportunity—when you’ve got the chance to demo in front of the right people, make sure to wow them!

Avoid common demo mistakes

Learn what characteristics all successful demos have

Understand how to craft the right story to keep your audience engaged

Get the UX perspective on how to make sure your demo shines

"The killer demo should not only excite your audience but also relieve them of their particular anxieties or fears."

Chris Parmer, VP of Product at Plot.ly

About The Author

She's seen it all

Ceara Crawshaw has helped software teams and product leaders from all around the world make their experiences beautiful and sophisticated, often in niche verticals where the concept of easy to use software is non-existent. Promoting quality, collaboration and efficiency is at the core of the design practice she's built at Pencil & Paper.

"More than once, our clickable prototypes have been used to communicate direction and solicit interest from major companies for contracts upwards of $1M/year for enterprise SaaS companies."

—The Art of the B2B Software Demo