Opportunities for differentiation through AI are exploding—the time is now to differentiate through novel technology and superior execution
We want to propel humans at work, AI has the capacity to reduce a lot of manual effort and brain drain in the knowledge work world. The opportunities to establish new patterns and conventions are deeply motivating to our team. Our mission as enterprise software UXers is to empower people at work through great software UX, and AI is a key tool to amplify that.
We work on a variety of AI-focused experiences across a broad range of verticals, at a highlevel, these are the types of experiences we build with client teams
Historically, we’ve seen consumer experiences pave the way for teaching people what AI can do. Medicore chatbots took the place of “an app”, where many organizations clamoured to feel they are maintaining relevance with the new technology, but failing to deliver value. This was not just people or the lack of user-centred development, it was also because the technology just wasn’t there and consumers saw it as a bit of a joke and demanded to speak to a human.
That was then.
Now we’ve crashed head first into a new era of AI, this is the beginning of an acceleration curve. Many constraints in software itself are melting away, creating a context where we can build software that’s more powerful than we thought possible even two years ago. However, on software teams we have no idea how to integrate AI into the build process and we have very few patterns to draw from...🪄
Design has the potential to help us navigate this new world and vastly improve the fundamental way that humans and computers interact. AI can extend a human’s brain and capabilities, now it’s our job to make it happen and to do it beautifully. We can convey system capabilities, mental models and allow users an ergonomic experience which feels natural, though it’s fuelled by an artificial process.
Applying the right design principles to your demo can create excitement and engage your audiences more effectively. We put together this whitepaper to help you inject some UX love into your product—we cover common mistakes, what a makes a demo successful, and more!
Your AI-oriented product needs to work with the right UX team, we get it. Here’s some FAQ’s we’ve been before.
Incorporating AI into the design process is a mixture of design and technical concept work, collaborative spikes and creating coded prototypes with the key team: product, dev, AI and design.
We've done feature work across many use cases and applications. From users actively interacting with models, to more passively allowing predictions to notify people. Regardless of the usecase, it's clear that we need to create more comprehensive design patterns for AI UX which support trust, utility and efficiency in workflows.
We act as a plug and play design team for a range of situations. From teams who have never integrated any kind of UX design resource, to supplementing and collaborating with existing design teams. Depending on your needs, we can take the lead on new ideas, or support the team you have in place. We shine when it comes to collaboration and integrating quickly in teams. See our article about product management and design collaboration for example
We do the full scope of UX/UI design for software in the enterprise arena. This includes “zooming out” and formulating logic around the whole flow, to wireframing (mapping out screens) and producing realistic prototypes. UX/UI design however does not extend to branding or marketing, so we will happily refer you to wonderful teams we know.
Our team gets brought into projects across the spectrum of stages. Sometimes we’ll work with a single visionary to establish direction and then grow with the team. Other times, development will be underway and there’s a more urgent context to the work. Ideally we’re brought in earlier rather than later.
Your business case and ROI calculation around UX investment may come down to several different factors that relate to the specifics of your business. A very common situation we see is the development team spending a lot of time trying to make design decisions, this cost savings might be a useful initial lens to apply. If you’re in a particularly competitive field, where your enterprise product is starting to lag behind in a scary way, you may want to apply the lens of opportunity cost. Many of our clients have used design concept work to de-risk development efforts and secure interest for large opportunities. Regardless of the approach you have, please leverage our resource “How to calculate the ROI of UX” as a guide and inspiration for you and your team.
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