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From scrappy startups to established companies, modern digital experiences and interactions are elevating the expectations for FinTech companies and creating the opportunity for a competitive edge.
A lot of fear comes with finance. Developing trust indicators & embedding throughout a FinTech experience is key.
Clearly communicating terms, timelines, and conditions is a key challenge for financial products.
Financial literacy is not equal among your customers. Your product can help users make the right decisions.
Once upon a time, there were two FinTech products. One was older and well established, but hard to use. The other was newer and had been designed with users in mind.
The older product was the industry leader for a while. It knew it was hard to use, but figured it was safe from competition.
The newer product was determined to obtain users - not by tricking them, but by offering them the best possible experience.
Little by little, the users of the old FinTech product started to notice the efforts of the new product.
Pretty soon, the newer product found itself with all the users the older product took for granted.
And now it’s all alone, doomed to spend the rest of it’s existence among products who don’t understand their users.
We are a UX/UI design agency for: Digital banking products, payments products, lending products, trading products, investment products, accounting software, personal finance products, financial dashboards, banking interfaces & enterprise financial products.
We strive to make people’s lives easier by designing satisfying interactions that help bridge the human/computer divide.
Learn more about us.
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