Why we BioTech
We believe that BioTech represents the best of human ingenuity.
We help companies bridge these amazing advances with human centred design – a perfect combination.
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Not every design company can work effectively in the biotech space, often domain complexity and other factors can hinder progress. Here’s why pencil and paper is positioned to excel.
We’re specialists on making very rich complex software into something you don’t need a PhD to use.
We have the ability to understand exceedingly complex domains – like genomics.
We know about the rules that apply in the sector and how to apply them in our design.
Once upon a time, there was a software. Although it was used a lot, it took a lot of effort to learn the logic that it used.
Its tech and its look was in a rut! Using it felt like the software wanted to punish you.
And sometimes this confusing interface even caused people to make unnecessary errors.
Along came the Pencil & Paper crew, and used the power of design to transform the software!
With their help, the software became easier to use, simpler to understand, and better organized.
Users now spent less time getting mad, calling support and being blocked by their tool.
The software was given new life, continued to work with its users rather than fight against them and they all worked cooperatively ever after.
We are a UX/UI design agency for: bioinformatics, lab portals, LIMS, patient portals, practice management tools, diagnostic data visualization tools, data pipeline tools, dental software, etc.
Their ability to quickly get up to speed, understand things so clearly from a user perspective and rapidly iterate ideas makes for a collaborative environment that always results in a better product than we originally anticipated.Alex LeducCEO of Mortgauge