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UX Audit

How confident are you in identifying your UX problems and opportunities?

We give enterprise product teams clarity on the points of friction and opportunities for delight in their products.

A STRATEGIC INVESTMENT

Your product has been growing—now it’s ready to evolve

Conducting a UX Audit is a chance to take a step back and critically assess the platform through a strategic, user-centred lens.

TIME TO LEVEL UP YOUR ENTERPRISE

Does this sound familiar?

Your Goals

  • Cohesive direction: The team has analytical data to help prioritize goals, features and resources strategically
  • Optimized UX: Usability improves satisfaction, efficiency and impact
  • Scaling business: The impact of your tool multiplies exponentially
  • Streamlined features: Everything in the product has a clear and impactful purpose that increases performance

Your Reality

  • Conflicting Vision: Various stakeholders have goals and priorities that are at odds with each other
  • Difficult to use: The product feels overwhelming, confusing and tedious
  • Poor retention: You’re losing users and you’re not sure what the sources of friction are
  • Feature bloat: Features have been patched on and morphed in a hodge-podge of growth
Get in touch

WHO CAN BENEFIT FROM A UX AUDIT

Value at Each Stage

As a new startup

An early investment in user-centered documentation will build exponential value as it enables the team to move faster and more accurately

As an established enterprise

With actual user data, a UX audit can measure assumptions against reality and re-evaluates early stage decisions from an enlightened perspective

As a scaling company

UX audits bring to light areas of friction and opportunity so your team can make informed decisions for your product roadmap

OUR UX AUDIT PROCESS

How we analyze your product

  1. Discovery
    At this stage, we learn about your organization so we can tailor the focus and provide recommendations with context. This includes your target audience, business strategy and overall objectives.
  2. Analysis
    A hands-on exploration of your product by our audit experts will be conducted. Issues will be identified and compiled in a document.
  3. Recommendations
    Possible paths-of-action to resolve each issue will also be indicated to help visualize what a solution could look like.
  4. Hand-off and Presentation
    You will be given a comprehensive document. We will walk you through the results with a live presentation so that there is plenty of opportunity to discuss any observations, questions and ideas.

VALUE ADDED

What you get from it

Friction Analysis
For each issue identified, we include an explanation of the problem and heuristic principles breached and severity rating to help with prioritization
Solution Possibilities
Each friction area is followed by possible paths of action with related implications to give concrete ideas at what solutions might look like
Live Expertise
You will be given a comprehensive document. We will walk you through the results with a live presentation so that there is plenty of opportunity to discuss any observations, questions and ideas.
Digital Document
The UX Audit document will walk you through the identified areas, ways of thinking, solutions and other considerations in one neat package that can be shared with your entire team and act as a reference point for the next leg of your journey.

OUR EXPERIENCE

We love the complicated stuff.
Here’s a look at some of our thoughts.

LET’S CHAT

Ready to level up your UX?

  • 250-419-7636
  • info@pencilandpaper.ca
  • 2031 Store St, Victoria, BC, V8T 5L9