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Pencil and Paper

They say there’s nothing new under the sun, which is a bit of a downer. But, on the flip side it also means we live in a world where you can find inspiration everywhere. Today’s Show & Share is all about copy and design choices that have made our crew ‘ooo’ and ‘ahh’ whilst surfing the web.

Highlighting some of our crew’s favourite inspiring UX and copy nuggets.

First off, we really can’t say enough about Airtable. This platform has upped the ante and delivered a powerful database dream that members of our crew use and appreciate regularly. Now the real question is, when will we all collectively give the final boot to Excel to create the space for even more innovation? That’s a future we’d love to see. Someone tell us it’s coming soon? 🔮

From the world of integration, we’re also enjoying onboarding into Integromat these days – which delivers an integration creation flow that is intuitive, quick, but most of all highly creative and fun to use. They’ve revolutionized how it feels to set up an integration, and it’s really quite astounding!

Digging in a little deeper into design frameworks, we’ve also found inspiration in admiring design systems from top companies around the world. Building out great design systems is a honed skill, and you can learn a lot by navigating through the systems themselves. We love have open some companies are with the way they design, like Airbnb for example.

Unsurprisingly, the concept of bulk actions came up again in this chat. A common necessity in enterprise UX, but also one that’s often done very badly. We’re always on the lookout for seamless implementations that we can reproduce. Got a worthy example? Drop us a link. We will love you for it!

So, those are some fancy design assets that have produced a number of ‘ooo’s’ – but, it’s not always about complex, groundbreaking component and interaction building. Some of the best experiences come from great copy that’s supported by strong, minimalist UX design. We look at sites like Tunnelbear that introduces cute and clever humour into the bland world of VPNs, or Co-Star which focuses on silly but insightful copywriting. In the end, it’s all about creating a visitor experience that leaves an indelible mark – and it’s our job to stay open to finding new and exciting ways to do that without always pushing complex design innovation.

And what are we hoping to find more of in our future? More interfaces that change based on customer behaviour; more integrated advertising experiences (we’re looking at you, recipe blogs and HuffPost 👀); more easter eggs and fun, playful interactions; and of course, we’re patiently awaiting the actualization of Minory Report’s gesture-based user interface.